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ON PAGE OPTIMIZATION
"On Page optimization is one of the most critical factors to the success of your SEO campaign"
WHY SEO ON PAGE OPTIMIZATION?
The term onpage optimization refers to all the measures that can be directly used for a website solely for the purpose of improving its search engine rankings including optimizing the content or improving the Meta tags. Now, the term search engine optimization or SEO simply means constructing your web page and adhering to certain techniques to help it to rank among the top in search engine listings. Below is a brief rundown of the most effective ways to increase the rankings of your page in popular search engine listings.
Page Titles: One of the most important SEO factors for your site is page titles. Your pages and posts should be unique and should include main keywords for that page.
Meta descriptions: Meta descriptions are always a must for pages as relevant keywords for the contents find their place in these descriptions. The descriptions are mostly used within the search results when the page is listed.
Meta Tags: You can even include a set of keywords in the form of Meta tags. The Meta tags are all the relevant keywords of the content that are researched previously.
URL Structure: Including search engine URLs for each of your pages is highly recommended as it brings better crawling. Although shorter URLs tend to perform better in search engine results, URLs that include targeted keywords also have a upper hand.
Body Tags: While writing articles, you need to break up your content into smaller paragraphs and sections so that people can easily read it. However, only for the case of search engine robots, it is highly recommended not to overuse or excessively repeat keywords.
Keyword density: Including relevant keywords in your content is extremely important as it allows search engines to work out on your content that helps in on page optimization.
If you are running your website for a small business and need to target local customers, then onpage SEO optimization is all that you need. There are many techniques for on page SEO optimization to achieve the maximum results and they include.
- Page Titles
- Internal Linking
- URL Structure