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CELEBRITY REPUTATION MANAGEMENT
"Celebrity Reputation Management"
THE IMPORTANCE OF MAINTAINING CELEBRITY REPUTATION MANAGEMENT ONLINE
Celebrity reputation management has become much more relevant today than ever before thanks to the over bearing presence of the internet in our daily lives. Mobile applications, social networking sites and such other features are enabling people to share information within an instant accompanied by a much more believable proof – photographs. In such a scenario, celebrity online reputation management requires special scrutiny and constant endeavours to ensure that nothing unpleasing or 'wrong' gets out on the World Wide Web.
Not only do fans keep their eyes on celebrities but the media is also constantly observing them, updating the world about their private lives, their career choices, their travels and tours and everything associated with them. There are many websites and magazines dedicated to discussing celebrity lives alone. Celebrities are often placed in awkward situations or photos and news of them being in such situations are made big news which adversely affects their personal and professional lives.
The viral nature of such news has made it imperative that celebrities hire professionals to handle their online reputation so that they can steer clear of all sorts of mishaps and misunderstandings falsely created to malign their status or to keep certain information discreet. There are many professional organisations which deal with online reputation management of celebrity knowing the challenges involved and the difficulties that might come their way. These services can be used to easily spread positive news about the celebrity in question and keep negative or fake news at bay. Those handling reputation of celebrities are also well versed in dealing with situations where fans and media become excruciatingly curious and probe into the personal matters of celebrities. Good celebrity reputation management services focus on search engine based services replacing bad or irrelevant pieces of news and pictures with positive ones, preventing the former from reaching out to fans and media. These online reputation managers work in close contact with the celebrities, understanding their needs and doing as is essential. Personalised service is their speciality. They work with a team of creative professionals who work towards getting positive responses within a short period of time.